Specialist, Digital Engagement
Specialist, Digital Engagement
As a Specialist, Digital Engagement, you will play a key role in bringing Pandora’s global campaigns to life across digital touchpoints. You will plan, develop, and execute content across web and email, ensuring engaging and high-performing consumer journeys that align with both brand storytelling and commercial priorities.
Working closely with cross-functional stakeholders, you will support campaigns end-to-end - from briefing through to execution - ensuring consistency, quality, and continuous optimisation across channels and markets. You will also contribute to refining customer journeys by leveraging insights, performance data, and user behaviour.
Key responsibilities
Execute digital campaigns across web and email in line with global brand and commercial strategies
Translate campaign concepts into engaging, high-performing digital experiences
Coordinate content across channels and ensure consistency across markets
Support end-to-end campaign delivery, from briefing to implementation
Analyse performance data and apply insights to optimise campaigns and customer journeys
Contribute to continuous improvement of content, placements, and user experience
Provide guidance and support on local campaign execution
Your impact
You will directly influence the quality and effectiveness of Pandora’s digital campaigns and customer journeys across owned channels. Through strong execution and continuous optimisation, you will drive improved engagement, conversion, and brand consistency, while strengthening e-commerce and email performance and enhancing the overall digital customer experience.
What you’ll bring
To succeed in this role, you bring a solid foundation of experience, strong practical skills, and a proactive, hands-on mindset:
Experience
Approx. 3+ years of experience in digital campaigns, e-commerce, email, or content management
Experience working within digital marketing, ideally across web and email environments
Track record of executing digital campaigns and projects
Skills
Hands-on experience delivering digital-first campaigns in an e-commerce and email
setup
Strong understanding of customer journeys and cross-channel execution
Experience creating engaging digital shopping experiences
Data-driven mindset with the ability to translate insights into optimisation actions
Ability to analyse performance data and improve marketing and business KPIs
Strong stakeholder management and communication skills
Experience from a global organisation is a plus
Tools
Proficiency in tools such as Excel, Jira, Figma, and PowerPoint
Key stakeholders
You will collaborate closely with a broad range of teams across the business to bring campaigns to life end-to-end. This includes colleagues working with brand and creative development, media and marketing activation, retail, and customer engagement (including email and loyalty).
You will also partner with digital and technology teams focused on product, user experience, and engineering, as well as commercial and e-commerce teams across global and regional markets.
In addition, you will work with external partners such as creative and digital agencies, as well as technology and platform providers.
Ways of working
You will operate in a fast-paced, agile environment, balancing execution and optimisation while managing multiple campaigns and stakeholders. The role offers a high degree of ownership, with clear objectives and guidance within established frameworks.
Additional information:
Global Career Band: 5B
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
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